My years of esports experience paid off in 2016! Minute Media contacted me to launch a new esports brand in New York, New York. I held the title of senior editor, but I wore many hats. Since it was a startup culture, there was endless work to do, and I had a hand in all of it.
I coined the name “DBLTAP,” and the rest was history. We launched DBLTAP with an identity of “snackable” content—think short and easy-to-read articles. We also incorporated a lot of video within our content, something that wasn’t mainstream in the space at the time. We landed launch partners in Fnatic, DreamHack, Mountain Dew, and many other brands.
From 2016-2019, I wrote 2,030 articles, and garnered over 9 million reads. The scariest part? I edited many, many more articles than that.
(Before we launched DBLTAP, we were publishing esports articles on 12up.com. Because of that, my total articles are spread between two websites. I wrote 1,279 articles under the 12up.com banner, and 751 under the DBLTAP banner.)
